Ok, so what are we trying to do?  One fine day it dawned on us that the money in our pockets is the most powerful vote that we have.  We were fed up with supporting industries and companies that exploit people and the environment, but used to think if we wanted nice clothes we had no choice.  Until the fateful day we discovered organic cotton that is (if only Simon new what he started when he gave us that T-shirt).  One thing led to another, we found more brands and realised that we could clothe ourselves for any occasion – checking the surf, down the boozer, in the office or burning through the woods on two wheels - with a clear conscience.  That led to us thinking what a great idea it would be to bring all this stuff together for like minded individuals - so here we are.

A lot of the stuff we sell is 100% organic cotton.  Why organic cotton?  Well, not only is it really nice stuff, but we want a t-shirt that actually is 100% cotton, and not 70% cotton/30% chemical cocktail – do they really need to soak them in formaldehyde (which is kind of scary when you think how nicorette patches work)?  All of the stuff we sell is made without exploiting people too; the nice people who make it are paid a fair wage and work in good conditions.  There are no sweatshops involved here.

Anyway, what we’ve got for you here is an online boutique, full of really nice stuff from a load of different companies; everything from a pair of pants (as in underwear, we’re not American) to a really quite fancy evening dress.  There’s loads in between too of course – jeans, sweats, T’s, and some great outdoor wear (the merino base layers really are as nice as they sound).

We haven’t got a FAQ page yet (we haven’t had any questions asked frequently) so if you do have any questions, or just want to see what the weather’s like here (we can probably even give you a surf check), give us a ring.